CAMRA Introduction

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camra_logoCAMRA, the Campaign for Real Ale, is an independent, voluntary organisation campaigning for real ale and cider, community pubs and consumer rights.

The ‘Campaign for the Revitalisation of Ale’ was formed on 16th March 1971 by four men from the north-west (Michael Hardman, Graham Lees, Jim Makin and Bill Mellor) who were disillusioned by the domination of the UK beer market by a handful of companies pushing fizzy keg beer onto the consumer. The campaign’s name was altered at the AGM in 1973 to the now universally recognised ‘Campaign for Real Ale’.

The mission to revive the fortunes of real or cask ale has gone on to to become the most successful ever consumer campaign in the UK.

For more details, check out the national CAMRA website :- What is CAMRA ? ; CAMRA campaigns ; Join CAMRA.